When I used to be in college two years in the past, Facebook used to be already intertwined with pupil existence.
We heard about information and occasions thru Facebook Pages and collaborated on team paintings thru Facebook Groups. After graduating, I’ve been getting updates concerning the college during the alumni Facebook Page. Nowadays, it’s additionally not unusual for potential scholars to analysis on Facebook when deciding their college and route.
With Facebook being an element and parcel of college scholars’ lives, there are lots of issues that social media groups at universities can do to marketplace the college, interact scholars, and keep in contact with alumni.
Here are just a few concepts I’ve discovered thru my analysis that you’ll be able to put in force for your college…
10 Facebook concepts for universities that need to be social
1. Share information, achievements, and milestones
A super, simple solution to get began with the use of Facebook for your college is to proportion information concerning the college, corresponding to achievements of scholars and professors and milestones of the college. This approach, potential, provide, and previous scholars can keep up-to-date with the happenings within the college whilst they’re on Facebook.
If you need to move one step additional, you should record the milestones of the college at the Facebook Page’s About phase, just like the University of Cambridge did. They indexed their key milestones all of the as far back as 1209 when the college used to be based.
To record a milestone in your college’s Facebook Page, click on at the 3 dots under the Page duvet photograph and make a choice “Create Milestone”.
A popup will seem for you to fill out the main points of the milestone, extend at the tale, and upload related footage. If you need to have a good time this milestone together with your Page fanatics, you’ll be able to go away the “Hide from News Feed” checkbox unchecked and hit “Save”. The milestone might be added for your Page and shared on its timeline.
2. Collect opinions from present and previous scholars
Besides internet sites corresponding to The Student Room and the UCAS, potential scholars also are the use of social media to investigate their college choices. They sign up for Facebook Groups of the lessons they’re eager about, discuss with present scholars, and try opinions of the schools.
Facebook supplies a piece for you to assemble opinions and scores from present and previous scholars, the place you’ll be able to additionally react or remark at the opinions. And sure, it’s essential to reply to opinions, particularly if it’s an unsatisfied remark.
A school that does this smartly is the University of Southern Queensland (Australia). They have garnered over 500 opinions and are rated four.four stars out of five.
To flip at the evaluate phase for your Facebook Page, navigate to “Settings” > “Edit Page” > “Tabs”. Besides “Reviews”, click on on “Settings”, toggle the “Show Reviews” possibility, and hit “Save”.
three. Provide digital excursions for potential scholars
Another factor that potential scholars may well be interested by is trying out the college campus. Virtual excursions by way of social media is an effective way to allow them to discover your stunning campus, particularly for global scholars who don’t seem to be ready to fly over for the college’s open day.
Thanks to Facebook Live, you’ll be able to even take them on a reside, interactive excursion across the campus. For instance, two graduates on the University of Sussex did a Facebook Live excursion in their campus and responded to questions by way of the feedback.
You don’t want any dear or fancy apparatus to do that. All you want is a smartphone, Facebook Live, and a couple of passionate scholars who’re eager about appearing other people round, like Steph and Matt.
On the opposite finish of the spectrum, there also are digital excursions which might be created the use of digital truth era. The digital excursion can then be added for your Facebook Page, like how Yale University did.
four. Use Messenger to respond to inquiries
In the previous, emails and contact calls are the most typical techniques of contacting universities. With the upward thrust of social media and messaging apps, Facebook Messenger unfolded every other communique channel between universities and scholars.
For instance, Harvard University has a “Send Message” call-to-action on their Facebook Page. According to the Facebook, the Harvard University workforce in most cases replies to messages right away.
If you might be not able to test your Page’s messages frequently during your workday, you should use Facebook’s Response Assistant to arrange automatic greetings and replies to let scholars know that you simply’ll get again to them quickly. You can in finding this beneath your Page “Settings” > “Messaging”.
five. Welcome and convey new scholars in combination
Starting college existence will also be reasonably horrifying to many. It will also be worse in the event you have no idea someone else going to the similar college as you. So many universities create Facebook Groups for new scholars to invite questions, engage with one every other, and get details about occasions and actions.
For instance, the University of California, Davis creates a new Facebook team for each batch of latest scholars on the college, which is controlled by means of a gaggle of directors from their advertising and communications workforce.
Such teams can permit new scholars to glue and engage with one every other even prior to the college time period begins. After the time period has began, you’ll be able to use this team to tell scholars about occasions and actions taking place at the campus.
It’s additionally not unusual to have Facebook Groups for the more than a few levels and place of abode halls. For instance, the Student Union on the University of Warwick units up an professional Facebook Group for each corridor every year in order that scholars dwelling in the similar corridor can get to grasp one every other higher and arrange actions by way of the gang.
If you want to create Facebook Groups for the scholars on your college, right here’s our information that can assist you get began.
6. Curate student-generated content material
Beside sharing information and bulletins from the college, you should additionally proportion footage and movies taken by means of scholars. This no longer simplest provides potential scholars a view of the college from present scholars’ views but additionally engages present scholars by means of that includes them at the college’s Facebook Page. How cool would that be!
For example, the social media workforce at California Polytechnic State University (Cal Poly) began a hashtag marketing campaign, #CalPolyNow, to lend a hand proportion scholars’ voices and footage. Students would use the hashtags whilst posting on Instagram, and the workforce would re-post decided on footage on the college Instagram account and cross-post some on their Facebook Page (with permission).
If you’re feeling that the scholars on your college are extra lively on Instagram, you should additionally hyperlink to the college’s Instagram account from the Facebook Page. Using Facebook apps corresponding to Instatab or Instagram Page App, you’ll be able to upload your Instagram gallery for your Facebook Page for loose. Here’s an instance by means of Cal Poly:
Alternatively, you should curate Instagram posts taken by means of scholars and collect them into a Facebook photograph album, like Brigham Young University did.
7. Offer occupation recommendation and enhance
Not each pupil would understand how to devise their occupation. I undoubtedly didn’t know when I used to be in college. Thankfully, many universities now be offering occupation making plans recommendation and enhance. Facebook is an effective way to unfold those useful assets to the coed frame.
For instance, the Student Careers & Skills on the University of Warwick has a Facebook Page, the place they proportion occupation recommendation and tell scholars of related occupation festivals and occasions.
(Fun reality: Our CEO Joel Gascoigne and I each went to the University of Warwick!)
eight. Organize and advertise college occasions
With Facebook, you’ll be able to additionally simply arrange and marketplace occasions at your college. Instead of getting to create a brand new web site for an tournament, you’ll be able to merely create an tournament web page on Facebook, the place you’ll be able to state the date, time, venue, and main points of the development.
For instance, Imperial College London frequently makes use of Facebook to advertise occasions at their college.
An additional benefit is that Facebook would can help you unfold the phrase about your occasions. When scholars point out that they will an tournament, Facebook would display that to their buddies both on their News Feed or by way of notifications. This can lend a hand draw in extra other people for your occasions.
You may just pass one step additional by means of boosting your tournament on Facebook (as in promoting it on Facebook). Once you could have created your tournament web page on Facebook, there’s a “Boost Event” button that’ll permit you to put it up for sale your tournament. Here’s extra details about developing an tournament advert on Facebook.
nine. Create sub-Facebook Pages
If you had been to go looking “uc berkeley” on Facebook, you’ll see no longer one however greater than 50 Facebook Pages. There’s the principle UC Berkeley Facebook Page however there’s additionally one for the Haas School of Business at UC Berkeley, one for the UC Berkeley’s Goldman School of Public Policy, and lots of extra.
Every college is so numerous with many various departments, societies, and golf equipment. And every has its personal distinctive set of target audience. Rather than having one Facebook Page for all of the college, it’ll be extra suitable (and extra amusing) to have a Facebook Page for every team.
Of route, you would not have to control each considered one of them so long as there’s anyone inside of every team this is keen to. As the promoting workforce for the college, it’ll be nice to put out some pointers or be offering recommendation to the “marketer” in every team.
You too can give them an consciousness spice up by means of that includes them at the college’s major Facebook Page. If you just like the Pages with the principle Facebook Page, you’ll be able to function them by means of going to “Settings” > “Featured” and deciding on which Pages you need to function.
To like every other Page, click on at the 3 dots under their duvet photograph after which “Like As Your Page”, and make a choice the Page you need to love as.
10. Connect with alumni thru Facebook Pages or Groups
We’ve talked so much about advertising to potential scholars and attractive present scholars. But staying in contact with the alumni is essential, too. Alumni can lend a hand graduates jump-start their occupation and give a contribution thru volunteering and fundraising.
For example, Stanford University has a number of alumni Facebook Pages. On their major alumni Facebook Page, they proportion tales about their alumni and reminisce concerning the Stanford historical past.
Over to you: What different concepts for you could have?
Most scholars are on Facebook and are the use of Facebook Groups and Messenger to collaborate and be in contact with one every other. So Facebook is more and more changing into the most important channel for social media groups at universities to marketplace, interact, and keep in contact with scholars. (The identical will also be stated for different social media networks corresponding to Instagram and Twitter.)
As a recap, listed here are the 10 concepts I’ve discovered thru my analysis and from my private enjoy at college:
- Share information, achievements, and milestones
- Collect opinions from present and previous scholars
- Provide digital excursions for potential scholars
- Use Messenger to respond to inquiries
- Welcome and convey new scholars in combination
- Curate student-generated content material
- Offer occupation recommendation and enhance
- Organize and advertise college occasions
- Create sub-Facebook Pages
- Connect with alumni thru Facebook Pages or Groups
What different cool concepts are you able to bring to mind that social media managers at universities can take a look at? Are there the rest particular that you simply do at your college? It’ll be nice to listen to from you!
P.S. If you have an interest in studying extra about social media at universities, it’s possible you’ll like our podcast interview with Nikki Sunstrum, Director of Social Media on the University of Michigan.