Google Play has grown dramatically all over the previous 5 years. The transfer from Android Market to Google Play was once greater than branding; since then films and TV Shows, in addition to , were added to the retail portal, along the usual apps and video games.
But Google’s subsequent undertaking for Google Play is one thing I for my part by no means noticed coming – it’s going to begin promoting audiobooks. Just like Audible, which, after all, is owned through Amazon.
Audiobooks for Google Play isn’t but reputable, however Google by chance let it slip through posting a banner advert at the Play Store that stated: “Audiobooks coming to Google Play” and “Get 50% off your first audiobook” – this wasn’t intended to be there, after all, but it surely has now very a lot let the cat out of the bag.
Prior to this leak, we’d heard not anything about Google’s plans to go into the audiobook house. This is actually the primary piece of proof and it comes, smartly, directly from the horses mouth, with the intention to discuss.
Can Google tackle Audible even though? It’s a large activity – Audible has actually 1000’s of titles and a longtime set up base. Catching up may just yr, until Google is licensing pre-recorded titles which might make extra sense.
The one space the place Google may just doubtlessly compete is on value: Audible is expensive (round £18 for an audiobook), so if Google can undercut it on this appreciate, in addition to make certain it has sufficient selection, it will smartly a couple of pals with this new provider in 2018/19.
I pay attention to a large number of audiobooks, 99.nine% of them by means of Audible, so whilst I’m on this construction, I will be able to’t see myself converting products and services – it’s type of like when Apple Music landed. I used to be by no means going to ditch Spotify for it, now not after the sort of extended time of use.
Maybe Google has an ace up its sleeve for its audiobooks provider? It’s definitely conceivable; there’s no approach The Big G would simply wade in with out some more or less USP. Either approach, all will change into transparent quickly, because the provider HAS to be as regards to getting reputable.