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Fiverr Announces Acquisition Aimed at Freelancers and Sole Proprietors

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Online freelancer market Fiverr simply introduced its acquisition of AND CO, a products and services platform aimed principally at freelancers and sole proprietors.

Fiverr Acquisition of AND CO

AND CO’s SaaS platform, which options invoicing, contracts and bills products and services, is now to be had totally free as a part of the purchase. Previously, AND CO used to be to be had as a paid subscription.

For now, AND CO will proceed to perform as its personal emblem, AND CO From Fiverr. And all the crew shall be becoming a member of the Fiverr crew. You don’t want a Fiverr account to make use of the choices from AND CO. But for the reason that two manufacturers obviously have an overly an identical if no longer equivalent goal person base, it’s most likely that there shall be some overlap.

In reality, it’s most likely that Fiverr is hoping to draw some customers to its personal platform by way of providing those products and services totally free. AND CO’s products and services too can get advantages freelancers who paintings with shoppers offline and merely want supplementary equipment to do such things as create consumer contracts. So the purchase appears to be the possible get started of an entire new freelancer ecosystem.

Micha Kaufman, Fiverr CEO, mentioned in an organization commentary, “As a marketplace, Fiverr has built all the tools necessary to conduct your business as a freelancer. This includes everything from efficiently creating invoices and receiving payments to managing one’s time and projects. But even still today, 97 percent of freelancing is done offline, and we believe those freelancers should also enjoy access to these premium tools, and it shouldn’t have a cost associated with it. Adding AND CO to the Fiverr family is another step in realizing that vision and making a meaningful difference in the lives of freelancers building businesses online and offline.”

For now, making AND CO’s products and services unfastened has been the one tangible trade carried out by way of Fiverr’s takeover of the corporate. Going ahead, the corporate may just probably upload all the ones products and services to Fiverr’s market so all of them exist in a single platform. It may just additionally perhaps put into effect top class choices to in fact monetize its new acquisition, although no such plans had been introduced at this level.

Image: And CO/Fiverr




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