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How Uli Nasibova’s Experience in High Finance Made Her Gelato Business a Success


Going from funding banking to scooping gelato isn’t a quite common occupation trajectory. But it’s precisely what Uli Nasibova did.

The founding father of Gelateria Uli lately spoke with me as a part of our unique Smart Hustle Report. During the dialog, Nasibova presented some ideas on scaling a industry in addition to how her occupation in finance has if truth be told helped her develop a gelato industry.

“Everything that I learned there I’m using today,” says Nasibova.

Nasibova at first got here to the U.S. as a global scholar from Baku, Azerbaijan. In college, she studied languages and arithmetic, which ended in her occupation as an funding banking analyst. She spent about 8 years operating in that trade in Los Angeles, sooner than understanding that it merely wasn’t her pastime.

It took place to be round that very same time that Nasibova additionally spotted a main loss of frozen dessert choices in her community of downtown L.A. A big fan of ice cream, gelato and different frozen candies, she figured this will be the very best alternative for a occupation alternate.

You can pay attention about her complete adventure by way of paying attention to the entire interview underneath.

Here are one of the best items of knowledge from the dialog.

Make Sure All Aspects of Your Business Come Together

Jumping into industry possession may also be frightening. So you want to do a lot of making plans sooner than you’re taking any important dangers. In Nasibova’s case, she concurrently labored on recipe introduction, a marketing strategy, discovering the fitting apparatus, and industry analysis sooner than quitting her day activity.

She explains, “Not all your friends who like making cupcakes should quit their day jobs and open a cupcake bakery shop. But there was something about that [situation] that in my case made sense, and I just went headfirst into it and made it happen.”

Tips for Growing a Small Business

Put Scalable Processes and Equipment in Place

Growing a industry may also be simply as tough as beginning one. Gelateria Uli began with only one retail house with a manufacturing kitchen hooked up. But Nasibova lately added a 2d location, a transfer made imaginable for the reason that apparatus at her manufacturing facility may already take care of the workload.

Nasibova says, “I have this wonderful production facility that can take on three gelato shops. I have the one that’s attached to it and the second one that I opened. And who knows, maybe there will be a third one. I’m not mentally ready for it yet, but I have the capacity.”

Delegate as You Scale

Another necessary side of scaling is to seek out nice staff who can lend a hand to improve your undertaking. Nasibova says step one will have to be to seek out only one one that can take care of one side of your online business higher than you’ll.

She says, “When I first began out and I used to be small and I used to be one store, I may make the product, I may scoop it, I may rely the until, I may do my bookkeeping, coming into my receipts, do my taxes. I may set up it. But there’s an expiration date to the rest. And as I realized, as I used to be rising, as my earnings was once rising, I discovered that the most efficient factor I may do, now not even for me however for my industry, was once to delegate.”

Image: Uli Nasibova

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