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Netflix NEEDS “Universal” Content Now More Than Ever

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Netflix could also be STILL rising and STILL beating Wall Street estimates. Inside This fall, Netflix added in eight.three million new customers – far more than the anticipated 6.three million – and this in flip result in an eight% spike within the corporate’s proportion price, pushing its marketplace cap to over $100 billion.

And the VAST majority of Netflix’s new shoppers have been global ones (five.05 million as opposed to 1.98 million). But what’s maximum unexpected about all that is that Netflix did it all over a time of heightened pageant; Disney, Amazon, Apple and HULU are all now gunning for the corporate however, as ever, it sounds as if the sector’s premier VOD provider can’t put a foot fallacious.

But for plenty of, Netflix in the United Kingdom nonetheless pales compared to what our brothers and sisters in america get. US Netflix is infinitely higher than the United Kingdom model. Ditto Australia and in all places else. And the cause of that is global licensing (AKA the bane of VOD’s lifestyles).

Netflix is now a $100 billion corporate. It undoubtedly has the assets to do something positive about this. So what I’d like to look in 2018/19 is Netflix stream in opposition to some roughly common content material providing, wherein america model of Netflix is kind of precisely the similar because the model we get in the United Kingdom and in other places.

Back ahead of Netflix began blockading VPNs this wasn’t an issue. You may get admission to US Netflix in the United Kingdom and all used to be neatly. However, that is not conceivable (generally), following Netflix’s clamp-down on VPN get admission to to its services and products in what can best be described as a dick-move. The answer, then again, is understated: Netflix should use its energy and affect to switch the best way global content material licensing works.

I’m now not a attorney, however I’m certain a $100 billion corporate may get a hold of some roughly answer for this. Netflix CEO Reed Hastings has even mentioned that is the corporate’s objective, which is superb – he simply didn’t say when (or IF) it’d in truth occur.

“The elementary answer is for Netflix to get world and feature its content material be the similar all over the international so there’s no incentive to [use a VPN],” he explained. “Then we will paintings at the extra essential phase which is piracy.

Cheers, Reed. Now, please, are you able to type this out! I pass over US Netflix manner an excessive amount of – and there is not any excellent argument for the United Kingdom’s model being so paltry when put next.

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