HMD’s Nokia experiment appears to be running. There’s lifestyles in the outdated logo but, following the inside track that Nokia is now larger than HTC, OnePlus, Google, Lenovo, Asus and Sony in the cell area.
HMD bought four.four million Nokia-branded telephones in Q4 2017; that’s much more than Google. And a large bite greater than extra established manufacturers like HTC, Sony, and OnePlus.
This determine gave Nokia – smartly, HMD – a 1% proportion of the marketplace, that means it’s now simply outdoor the highest 10 for largest handset makers. Not dangerous for a corporation that best began doing issues simply over a yr in the past.
Even higher, this determine puts Nokia in the quantity 3 spot for the United Kingdom for Q4, in keeping with Neil Shah of Counterpoint, who tweeted the findings this week.
The secret to HMD’s good fortune? Two issues: its function telephones, which can be filth reasonable and run Android (in some cases); and, 2nd, the Nokia logo – folks clearly nonetheless adore it.
Nokia’s smartphones additionally did smartly, then again, however it’s this dual-strategy, freeing function and top class handsets, that has allowed Nokia to reclaim its footing in the cell area it helped create.
Shah says HMD wishes to concentrate on rising markets in 2018 in order to take care of its enlargement and extra cement the Nokia logo as a drive to be reckoned with in the cell area. HMD is already killing it in the Middle East, Russia, the United Kingdom, and Vietnam. Now it must be taking a look at puts like India, Brazil, and different portions of South America.
Not too shabby for a corporation this is actually logo new. Granted the Nokia logo is older than most of the people alive as of late, however it’s nonetheless an overly spectacular consequence for the experiment. Even extra so while you issue in simply how badly different, vintage manufacturers like BlackBerry are doing.
Roll on MWC 2018, the place we will FINALLY see the Nokia nine unveiled!