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Small Retailers, Google Drops Integration with BigCommerce, Others

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The integration of BigCommerce, Magento, and PrestaShop with Google Merchant Center goes to be terminated on March 20, 2018. The information used to be reported by means of an e mail despatched to BigCommerce outlets, stories Sales & Orders.

Google is Dropping Merchant Center Feed

According to the e-mail, outlets on BigCommerce, PrestaShop, and Magento are going to have their apps and feeds decoupled and retired on March 20, 2018. The integration of those platforms used to be first introduced in October 2016, which made it a lot more straightforward for companies to advertise their merchandise during the Google Shopping provider.

The 3 firms are answerable for offering tens of hundreds of small companies with ecommerce answers. Data from Datanyze has Magento with 156,046 internet sites, adopted through PrestaShop with 100,399, and BigCommerce with 44,155.

As for why Google (NASDAQ: GOOGL) made up our minds to finish this collaboration just a little greater than a 12 months after it used to be introduced, the corporate mentioned within the e mail it used to be in an effort to, “…better focus on solutions that will make the Shopping ads onboarding a more seamless experience. We’re continuing to work with e-commerce platforms to explore more frictionless integration opportunities.”

Google is Dropping Merchant Center Feed Support for BigCommerce, Magento, PrestaShop Shops

If you utilize one of the vital above-mentioned platforms with Google Shopping, the feeds will proceed to paintings till the cutoff date, March 20. So this implies you’ll have nearly two months to seek out different packages which can improve your particular platform.

Alternatives to Google Merchant Center

There are a number of choices to Google’s Merchant Center, however you could have to bear in mind Google’s dominance within the seek section. Depending at the vertical by which you’re promoting your merchandise in addition to various factors, you’ll be able to take a look at Amazon Marketplace, Facebook Ads, Bing Shopping and others.

What is Google Merchant Center?

Google Merchant Center is designed to simplify the method of importing and keeping up product knowledge, corresponding to photos and pricing, so they may be able to be displayed for related Google Shopping queries.

The provider means that you can organize the semblance of your enterprise throughout all Google e-commerce merchandise in one dashboard and make adjustments on your record as wanted for brand spanking new merchandise. It integrates and helps Google AdWords and Google Analytics, alongside with Google Local Search, on-line product critiques, direct site funnels, and correct Google Shopping listings.

As of this posting, Google hasn’t made an legit announcement in regards to the discontinuation of the provider past its emails to traders.

Photo by means of Shutterstock

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