HMD Global and Nokia may well be about to revive Asha – is this going to be Nokia’s Android Go venture?
Some readers would in all probability take into account from a while once more Nokia used to have a feature phone emblem dubbed “Asha”; the devices were extraordinarily rather priced and particularly aimed at growing markets, even supposing were available in advanced markets moreover. The Asha range, regardless of being feature phones rather than smartphones, did feature touch displays and quite a lot of online services, or apps in case you like, very similar to Facebook, WhatsApp, and Twitter.
Why are we taking this trip down memory lane? Well, new details have emerged which show that HMD Global, the company which is spearheading Nokia’s revival by means of producing Android smartphones underneath its identify, has trademarked the Asha emblem as quickly as another time.
Of direction this signifies that HMD Global will have intentions to revive the Asha product in some shape or form. The trademark used to be as soon as filed with the EU Intellectual Property Office, however, there could also be some indication that we may not be seeing “smart” feature phones this time round, for the reason that trademark specifically mentions the Asha identify can be utilized for smartphones.
One possiblity is the Asha emblem might simply see very rather priced Nokia Android smartphones made as part of Google’s Android Go venture – an offshoot of Android Oreo designed for rather priced, entry-level phones with a wink-wink-nudge-nudge as quickly as another time at growing markets. This is simply speculation on our segment, however, then again some in-development Android Go handsets will allegedly retail for as low as $32, which is rather competetive with what Asha phones used to value at liberate.
Nokia/HMD had been rumoured to be producing an Android Go phone already, prior to now dubbed the Nokia 1, might simply this hit with Asha branding?